1. How Many Miles Will Your Users Walk For You?

    The following post is excerpted from our new eBook, The Busy Founder's Guide to User Onboarding. It's been edited for context. How do you know what sort of initial customer experience is appropriate for your business? We've all walked into shops where a sales assistant is a little too pushy.…
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  2. The magic number that will one day kill your SaaS business

    The SaaS business model is a wonderful thing - predictable revenue pours in every month, growing and compounding over time to generate a revenue stream which is far more stable than that of a traditional business. However, every SaaS business faces a significant danger which is unique to SaaS and…
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  3. How minimalism saved our SaaS company

    Here’s a question. Can too many customers ever be a bad thing? Two years ago our business ran into in trouble — but it wasn’t the kind of trouble we’d always expected when we founded a SaaS company. We weren’t running out of cash, struggling to hire,…
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  4. The Five Psychological Hacks That Will Transform Your Onboarding Experience

    Often, we’re guilty of paying more attention to the ‘what’, when we should be focusing on the ‘why’. This week, we’re taking a look at five psychological tricks that the mind plays, and explaining how a great user onboarding flow takes advantage of each one. As always, if…
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  5. How Our Blog Redux Increased Read Time By 53% And Leads By 2900%

    A month back, we published a guest post on the awesome GoSquared blog. After their CEO James dropped me a note to let me know it was live, the rest of the Nickelled team headed over to have a read — and the same thing hit us all, at the same…
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  6. Black Friday Discounts For SaaS Were A Terrible Idea. Here's Why.

    Something shocked me about Black Friday this year. This time it wasn’t just the usual shock, in which ordinarily civilized citizens behave inexplicably to save a few dollars, leaving me to question the fundamentals of our society (although they did and it does). What shocked me this year was…
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  7. How We Won In Paid Search By Focusing On Landing Page Quality

    This week I was talking to another business about the difficulties that they were having with Google AdWords. They had spent over $3000 in one two-month campaign and had received extraordinarily poor results. Their experiences got me thinking about our own efforts on paid search which have been pretty successful…
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  8. User Onboarding Examples You Can Steal

    Growth is no longer just about acquisition. For too long, growth hackers have defined their success by how many users they can pull in, without paying close enough attention to what those users do when they arrive. A user who signs up and doesn’t return is worth nothing — but…
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  9. Why Your Startup Shouldn't Care About NPS Benchmarks

    NPS is hot. 🔥🔥🔥 If you haven't been asked to rate your favorite SaaS businesses recently, chances are you will be before too long — we've been asked about ten times in the past week, courtesy of NPS measurement startups like Promoter.io and Wootric. Increasingly, our clients are using tools like…
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  10. Is Your Trial To Paid Conversion Rate Too Low?

    Picture a supermarket. It might look a bit like this: Now, imagine the streams of people that enter that supermarket every day. Imagine the hustle and bustle of the aisles, the cash registers ringing, the customers streaming out pushing carts fully-laden with bags. Now, imagine only one in ten of…
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