There are a 101-ways interactive how-to guides will benefit your business. We've got a few tricks that we've found to be extra effective and refreshing at educating our Nickelled customers.
When we launch a new feature on our app we publish a guide and send it to our customers to proactively let them know exactly how it works.
This proactive customer education approach allows our customers to know how to use the product and increases feature adoption for us. Win win.
If we get a how do I do ....? type of question. We create a guide to show the person what to do click-by-click. This also has the additional benefit of being a reusable/scalable way to provide support, when we get the question from someone else we can just send over the guide we've already created.
Embedded self help
Embedded in the Nickelled application back end we have our on site support widget. This lists the relevant guides that we have created for that part of the site which the user can then view to help themselves. Embedded user assistance helps our customers within the application directly, providing assistance at the point of pain. Empowering people to help themselves increases their satisfaction and reduces our support time and costs.
We create guides of our application and interactive demos to show people exactly what we do. A good example can be seen on our marketing guide.
If your company can benefit in any of the above areas then get in touch through the Nickelled site.