Posts tagged: customer onboarding

  1. Is Your Trial To Paid Conversion Rate Too Low?

    Picture a supermarket. It might look a bit like this: Now, imagine the streams of people that enter that supermarket every day. Imagine the hustle and bustle of the aisles, the cash registers ringing, the customers streaming out pushing carts fully-laden with bags. Now, imagine only one in ten of…
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  2. Six Things That Can Derail Your Customer Onboarding Process

    When we first started working in this space a couple of years back, we didn’t have the faintest idea what separated a good customer onboarding process from a bad one. Fraser, our product manager and UX fiend, was the only one who knew much about onboarding — and as our…
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