Posts tagged: digital customer support

  1. Digital products will always need customer education

    Everyone views the world differently, our perceived realities are not the same which means all of our customers have a different set of mental models. Mental models are people's internal representation of the world around us. They are formed by our past experiences, our knowledge and our intuition. And they…
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  2. Customer education in the digital age

    Last month the Nickelled team packed up our bags and attended the Customer Contact Expo at Kensington Olympia for a couple days. It was a great opportunity to meet the industry: the thought leaders, the innovators and the spectators. As part of the event Scott Collen and I gave a…
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