Posts tagged: interactive guide

  1. How to improve the seller experience on any online marketplace.

    Online marketplaces are transforming the way we transact commerce. The amount of aggregator markets occupying all the places that Amazon and eBay don’t yet reach. From the cab that we order to the food that’s delivered to us to to the restaurant that we book, our enthusiasm for…
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  2. How to provide consistently good support for an inconsistent customer base

    For online businesses with significant traffic managing the expectations and experience levels of a large visitor base is a daily challenge. Good user experience design, for those that can afford it, will go a long way to optimizing experiences but usually around the most valuable or the most common visitors…
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  3. 'Discover, understand and use': how interactive guides make Customer Self-Service better

    Our eyes widened this week on reading the headlines from the latest Forrester report on customer self-service. Once the poor relation to phone support, self-service over-took phone support as customers' preferred method of resolving their queries. This has made us think that it is probably worthwhile to more clearly sketch…
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  4. Videos vs interactive how-to guides: which is best for you?

    In the world of customer success there are only two real contenders for producing effective self-service resources: videos and interactive how-to guides. Both solutions allow you to educate your customers on how to extract the most value from your application: therefore reducing churn, increasing feature adoption and satisfying customers. Each…
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