Posts tagged: interactive guides

  1. Interactive guides for the on-demand economy

    The world of ecommerce has been transformed from simple online storefronts that allow you to purchase and receive goods direct to your door from your favourite retailers to comprehensive digital marketplaces which turn individuals into suppliers offering niche and wonderful services. The likes of eBay and Amazon still dominate online…
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  2. Are you responsible for educating your customers and you just don’t know it?

    We’ve discussed the importance of customer education before here at Nickelled. Educated customers are able to extract the most value out of your product increasing satisfaction and decreasing churn. But with so many people and roles involved in the life cycle of a customer with your business it’s…
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  3. Great Design Still Needs A Help Center

    Every so often when a potential customer is evaluating Nickelled, someone on their team loudly objects to the idea of layering a Nickelled guide on top of their UI. "If you need a guide, then the design team failed at its job to build an effective customer journey," they'll say.…
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  4. Are interactive guides the next superstars of user experience design?

    The worlds of user experience (UX), customer experience (CX), service design, even growth-hacking are littered with philosophies and sophistries on how to gain incremental, small percentage gains in user conversion and/or retention. Millions of dollars and hours are spent engaging and re-engaging experience architects to make features and products…
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