Posts tagged: lead generation

  1. How to Create a Marketing Automation Flow with Twitter Leads and Drip

    In this week’s (traditional) Friday off topic blog post, I wanted to share how we created a powerful, completely automated lead generation solution using Twitter lead generation ads and a Drip email campaign. 'Leads on Twitter' ads have worked fairly well for us in the past, producing leads at…
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  2. Best Practices: GDN Display Advertising for SaaS Lead Generation

    One of the toughest parts of a CMO’s job is building the upper funnel effectively - not every SaaS business has the budget for TV ads or billboards. One underused tool for driving SaaS lead generation is display advertising (in this piece, we’ll use display advertising and the…
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