Posts tagged: marketing

  1. How We Won In Paid Search By Focusing On Landing Page Quality

    This week I was talking to another business about the difficulties that they were having with Google AdWords. They had spent over $3000 in one two-month campaign and had received extraordinarily poor results. Their experiences got me thinking about our own efforts on paid search which have been pretty successful…
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  2. How to Create a Marketing Automation Flow with Twitter Leads and Drip

    In this week’s (traditional) Friday off topic blog post, I wanted to share how we created a powerful, completely automated lead generation solution using Twitter lead generation ads and a Drip email campaign. 'Leads on Twitter' ads have worked fairly well for us in the past, producing leads at…
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  3. Full-stack employees: how to bring sales, marketing and success teams together

    The ongoing convergence of customer-facing teams is happening to such a degree that we have to wonder is there any real significant difference remaining for many industries. The traditional three pillars of marketing, sales and support are becoming so blurred that the only remaining clear difference in many cases is…
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  4. Are you responsible for educating your customers and you just don’t know it?

    We’ve discussed the importance of customer education before here at Nickelled. Educated customers are able to extract the most value out of your product increasing satisfaction and decreasing churn. But with so many people and roles involved in the life cycle of a customer with your business it’s…
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  5. Is today’s tech making marketing and customer support your killer sales team?

    One of the key trends that we are seeing in 2015 is the breakdown in the distinction between marketing and customer support. This is definitely a strong positive both for the consumer and for the business, and a shift away from the previous trends where new customer acquisition was given…
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  6. GleanIn use Nickelled to build an online demo

    GleanIn provides social media solutions to help its clients run more successful exhibitions and events. A key to the success of its GleanIn Monitor product is the ease with which it enables the speakers and registrants at events to help s organisers drive more attendees. To do this it has…
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  7. Dogfooding: how Nickelled uses interactive how-to guides

    There are a 101-ways interactive how-to guides will benefit your business. We've got a few tricks that we've found to be extra effective and refreshing at educating our Nickelled customers. New features When we launch a new feature on our app we publish a guide and send it to our…
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