Posts tagged: user experience

  1. The Nickelled Guide To User Onboarding Metrics That Matter

    It’s common for companies and marketers to think of user onboarding as an afterthought - something that needs to be added on after the product has been designed and is ready to go. Unfortunately, this means that nowhere near enough of us put thought into what results we want…
    Read more…
  2. It’s time to open growth hacking to everyone

    One inarguable fact about growth-hacking is that it has been very successful at hacking the growth of itself as a concept. From a creative job title at Dropbox thanks to Sean Ellis in 2010 through to today it has transformed the role of marketing especially in the start-up space hugely.…
    Read more…
  3. Are interactive guides the next superstars of user experience design?

    The worlds of user experience (UX), customer experience (CX), service design, even growth-hacking are littered with philosophies and sophistries on how to gain incremental, small percentage gains in user conversion and/or retention. Millions of dollars and hours are spent engaging and re-engaging experience architects to make features and products…
    Read more…
  4. Digital products will always need customer education

    Everyone views the world differently, our perceived realities are not the same which means all of our customers have a different set of mental models. Mental models are people's internal representation of the world around us. They are formed by our past experiences, our knowledge and our intuition. And they…
    Read more…