Posts tagged: user onboarding

  1. User Onboarding Examples You Can Steal

    Growth is no longer just about acquisition. For too long, growth hackers have defined their success by how many users they can pull in, without paying close enough attention to what those users do when they arrive. A user who signs up and doesn’t return is worth nothing — but…
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  2. Six Things That Can Derail Your Customer Onboarding Process

    When we first started working in this space a couple of years back, we didn’t have the faintest idea what separated a good customer onboarding process from a bad one. Fraser, our product manager and UX fiend, was the only one who knew much about onboarding — and as our…
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  3. 4 Quick Wins To Help Nail The First Run Experience

    User onboarding is often seen as a PROJECT. You know, the type of project that you write a plan for, discuss extensively, define a strategy, discuss extensively, execute, and then discuss extensively. And that’s OK - if improving the first run experience isn’t critical to your business. But…
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  4. How to Quantify the Impact of User Onboarding on Churn and LTV

    An interesting question was posed to us on Quora this week - what’s the impact of user onboarding on the total lifetime value of a customer? We brainstormed a bit internally, and came up with the answer below - essentially, it’s a hard thing to work out but…
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  5. The Nickelled Guide To User Onboarding Metrics That Matter

    It’s common for companies and marketers to think of user onboarding as an afterthought - something that needs to be added on after the product has been designed and is ready to go. Unfortunately, this means that nowhere near enough of us put thought into what results we want…
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  6. 10 Brilliant Ways To Explain User Onboarding

    People say the darndest things about user onboarding. Why? Because everyone wraps their heads differently around user onboarding. You see, onboarding is everyone’s job. Or at least it works best when people from multiple teams put their heads together. Everything from micro-copy to design to distribution can and does…
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  7. How We Know User Onboarding Is Really About The First Session

    What happens during those first few minutes that a user tries your platform for the first time? Despite the incredible value of asking (and answering) that question, it’s one that many product people don’t think about enough. I was recently around a very interesting continuum of product people…
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  8. Why In-Your-Face Onboarding Pays Off

    There’s an err...strain of thought shall we say, among some very smart people that great onboarding is intuitive (or invisible). Then there’s this, from Julie Zhuo, Director of Product Design at Facebook: “...Any new interface requires effort—effort to learn, to open up, to navigate through. While…
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  9. User onboarding: not just for SaaS any more

    Thanks to the good work of Samuel Hulick and the emergence of the UX discipline in the last decade or so we have seen significant energy being spent on onboarding users into apps. So much so that it has become a fully-fledged area of creativity in itself. Samuel’s tear-downs…
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