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Appcues offers some neat features for increasing user engagement, particularly for SaaS businesses. Setup is relatively simple (though requires some website code changes) and the products offers a selection of widgets which can be used to boost user engagement in specific parts of the website. The Appcues website guided tour appears on the website pages themselves, which means that they can’t be used in external demonstrations.
Alongside guided tours, Appcues offer a bunch of other user engagement prompts. We've seen varied success using these options, though some customers have reported that they work well.
Pricing is competitive, but is based on active users and scales fast, meaning Appcues will become expensive for businesses with a large number of monthly active users and may not be appropriate for businesses which need to share guides with viewers who aren’t product users.
As of 2018, minimum pricing for Appcues starts from $159 per month for up to 2,500 users. That's compared to $99 per month for Nickelled, with unlimited users.
We suggest using Nickelled over Appcues if you wish to produce guides which will run independently of the user’s status - for instance, if you wish to demonstrate functionality without the user needing to be logged in (or even signed up).
At scale, Appcues becomes expensive. Over 20,000 monthly active users requires a minimum monthly payment of $649, regardless of the technology deployed.
Users should also note that Appcues' free trial is limited to just 100 flows, which may make testing efficacy harder. Nickelled's free trial is totally unlimited.
|Price|| ||$199p/m for up to 25 guides (unlimited steps/MAUs)|
|Free trial||Appcues demo: 14-days||Nickelled demo: 14-days|
|Guide styling||Yes - including customization of CSS file||Yes - able to change colors and step shapes. Full customization via CSS.|
|Formats|| || |
|Multiple language support||Yes||Yes|
|Guide step limit||Unlimited||Unlimited|
|Guide A/B testing||Yes||No|
|Guide analytics||Yes - including ability to configure and measure custom goals.||Yes - though no ability to configure custom goals.|
"Appcues is so powerful because it allows us to build our product marketing campaigns into a user’s natural workflow."
Jeffrey Vocell, Product Marketing Manager, HubSpot
"We love the way Nickelled lets us show users around our site. It took us no time to get up and running."
Luke Todd, Head of Customer Operations at Gumtree
Please note: Feature information correct as of September 2016. Nickelled has made every attempt to ensure the accuracy and reliability of the information provided on this website. However, the information is provided "as is" without warranty of any kind. Nickelled does not accept any responsibility or liability for the accuracy, content, completeness, legality, or reliability of the information contained on this website.