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The Nickelled Blog
Our posts on customer success, user onboarding and more.
8 Ideas on SaaS Pricing Optimization, From The Experts
Pricing is often the last thing that a SaaS developer will decide on. While focusing on making your product as good as it can be, price can feel like a secondary consideration. But, of all the decisions you’ll make as a SaaS developer, the single most impactful might be finding the optimal price point – …
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4 Examples of Brilliant Help Authoring
Regardless of your product, brand or customer experience, customers will still have questions you’ll need to solve via customer service or great help authoring. And if you have a complicated product like a technology offering or financial service, these questions are likely to be frequent. In this post, we’ll look into four examples of companies …
Six Templates for Contextual Prompts In Your App
While digging into app UX theory, it’s likely you’ve heard the words “contextual design” and “contextual prompts” tossed around. But what does that mean? Simply put, contextual design is a way of designing your app wherein your app interacts with your user based on the “context” of the user. This exists in contrast to static …
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Five Examples of a Classic ‘Wow’ Moment in SaaS
Successful SaaS companies consistently lead consumers to a ‘wow’ moment – and in this week’s blog post, we decided to take a look at some of the best examples. Before taking a look at specific examples, let’s briefly consider the why and how behind using a “wow” moment to more effectively attract and retain clientele …
How to Build Your First SaaS Customer Engagement Strategy
If you want to build a long-term SaaS customer engagement strategy, then you must embrace this reality: Customer engagement is the new marketing. Instead of channeling most of your resources into gaining new customers, focus on motivating existing ones. Effective customer engagement converts satisfied users into brand advocates. Think of it as word-of-mouth marketing, but in this 21st-century …
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Our Cut & Paste Release Note Template for SaaS (And How We Use It)
Here at Nickelled, we’ve written our fair share of product updates for our users – we’ve been in business since 2014, and we ship new product features (small and large!) weekly, if not daily – so we’ve come to rely on a release note template to help us communicate the latest and greatest enhancements. There’s …
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Five Ways SaaS Companies Can Use Nickelled Launchers to Improve Activation and Reduce Churn
Since we introduced Nickelled Launchers earlier this year, we’ve seen our clients use them in ever-more creative ways, including a few which have surprised us. The easy, no-code approach we’ve taken with Launchers means that running quick experiments to improve activation is a cinch – and so in this article, we wanted to take a …
Nickelled launches Salesforce In-App Guidance Alternative
This month, we launched new guided tours which are fully compatible with Salesforce, bringing Nickelled’s simple, easy-to-use guided tours into the world’s most popular CRM software for the first time. Ever since the Winter 20 release of Salesforce Lightning, we’ve fielded a lot of questions from clients and potential clients who’ve been looking for Salesforce …
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Introducing a New Design for 2020
As of this week, guides created with Nickelled will look better than ever, as we’re rolling out a new design language fit for the new decade. This update, six months in the works (slowed, regrettably, by the pandemic), introduces a bold new look for Nickelled guides and is designed to make your guide design more …
The Nickelled Salesforce Implementation Guide
This month, we launched Nickelled for Salesforce, a custom widget and guide solution to help you train your users on Salesforce the right way. This Salesforce implementation guide is designed to be used in conjunction with our software, but it will work with any training software. Find out more about Nickelled for Salesforce here. Salesforce …
3, 2, 1… A Very Special Launch
Getting instructions into the hands of your users at the right time is one of the trickiest parts of a successful training deployment. Whether it’s well-timed emails, brown-bag lunch sessions or classroom training sessions delivered every Thursday, picking a training environment that works has kept many a training lead up at night. But what if …
Salesforce Lightning Training: We Reviewed 10 Courses So You Don’t Have To
Our pick of the top Salesforce Lightning training courses available on the market, from self-paced to classroom tutorials.