Customer Success

Seven Easy Ways You Can Improve Help Desk Performance

Imagine walking into a massive, empty supermarket. The rows are endless, the shelves are stacked high with products. There’s no-one else there. Heaven right? Finally, you can do your shopping in peace! But wait… How do you find that elusive jar of sundried tomatoes? Who can you ask about whether there are any fresher flowers available? …

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How to Write a Killer Customer Success Manager Job Description

Two months ago, the Nickelled leadership team sat down at our quarterly offsite in sunny Fuerteventura and made a big decision.  With the business growing fast, we needed to add someone new to our team who could look after new clients. We’d been muddling along, but needed someone awesome who could bring knowledge, insight and …

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10 High-Value Knowledge Base Article Examples Every Business Should Have

Knowledge bases are an insanely efficient way to deal with customer questions. Here’s a fact: 91% of respondents would use a knowledge base if it were tailored to their needs. For most businesses, that means that 9 out of 10 customers need never contact a real-life support desk at all – which is a better customer experience …

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How startups can build a world-class customer support operation in seven days

If you're a scrappy startup just beginning to scale, support is probably an afterthought. Don't feel bad. We get it – everything seems more important, and it’s easy to pass off mounting support requests as a sign that the product needs to be improved, rather than a CRITICAL part of business. You might be thinking: …

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Why Your Startup Shouldn’t Care About NPS Benchmarks

NPS is hot. If you haven't been asked to rate your favorite SaaS businesses recently, chances are you will be before too long — we've been asked about ten times in the past week, courtesy of NPS measurement startups like Promoter.io and Wootric. Increasingly, our clients are using tools like these to measure how satisfied their customers are …

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How We Built Our Analytics Stack For Customer Success

For any modern SaaS business, analytics play a critical part in the day-to-day operations of the company. With few offline operations, every decision – across strategy, sales, marketing and product – will likely be informed by the analytics data being held. When we work with clients to help them with user onboarding, our first step …

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Why CEB’s ‘Stop delighting your customers’ makes sense for your business

There was an excellent talk by the Chris Herbert of CEB at the Art of Customer Satisfaction conference in London where Nickelled were exhibiting this week. The talk was looking at the impact of delighting your customer and the impact to loyalty (Will they keep using your service?). The results were counterintuitive and surprising. CEB looked at the customer service departments …

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Why Which? Magazine got it all wrong on 2015 call centre survey

The June 2015 edition of the venerable Which? magazine has a feature assessing call centre satisfaction ratings. For those not familiar with it, Which? magazine is something of an anomaly in the modern, sharing, online world. It is a subscription only magazine and online site. It takes no advertising allowing it to be completely unbiased …

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Are you still sending email to educate users after major product updates?

The web app your customers are using today is not the product they will be using in six months time. Product teams are accustomed to rapid product development: deploying several times a day, constantly pushing out improvements. Likewise consumers are familiar with rapidly changing software and often expect it. But in this world of rapid …

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