SaaS Business

Customer Testimonials for SaaS: The Nickelled Guide

Successful SaaS businesses know that the most effective marketing does not come from a sales representative, but from customers that are pleased and satisfied with a product, in the form of customer testimonials. According to research by Broadly, posting positive reviews can lead to customers spending 31% more.  Testimonials are powerful because they are viewed …

Customer Testimonials for SaaS: The Nickelled Guide Read More »

Black Friday Discounts For SaaS Were A Terrible Idea. Here’s Why.

Something shocked me about Black Friday this year. This time it wasn’t just the usual shock, in which ordinarily civilized citizens behave inexplicably to save a few dollars, leaving me to question the fundamentals of our society (although they did and it does). What shocked me this year was something I’ve never seen before — a …

Black Friday Discounts For SaaS Were A Terrible Idea. Here’s Why. Read More »

How We Won In Paid Search By Focusing On Landing Page Quality

This week I was talking to another business about the difficulties that they were having with Google AdWords. They had spent over $3000 in one two-month campaign and had received extraordinarily poor results. Their experiences got me thinking about our own efforts on paid search which have been pretty successful in a surprisingly short space …

How We Won In Paid Search By Focusing On Landing Page Quality Read More »

How to Create a Marketing Automation Flow with Twitter Leads and Drip

In this week’s (traditional) Friday off topic blog post, I wanted to share how we created a powerful, completely automated lead generation solution using Twitter lead generation ads and a Drip email campaign. 'Leads on Twitter' ads have worked fairly well for us in the past, producing leads at a cost of between £5 and £10. If …

How to Create a Marketing Automation Flow with Twitter Leads and Drip Read More »

Best Practices: GDN Display Advertising for SaaS Lead Generation

One of the toughest parts of a CMO’s job is building the upper funnel effectively – not every SaaS business has the budget for TV ads or billboards. One underused tool for driving SaaS lead generation is display advertising (in this piece, we’ll use display advertising and the Google Display Network or GDN interchangeably, although …

Best Practices: GDN Display Advertising for SaaS Lead Generation Read More »

Scroll to Top