Hacking the Product Adoption Process
The product adoption process is one of the hardest parts of running a SaaS business – here are our quick tips for getting your users to love your product faster.
User Onboarding
The Five Psychological Hacks That Will Transform Your Onboarding Experience
Often, we’re guilty of paying more attention to the ‘what’, when we should be focusing on the ‘why’. This week, we’re taking a look at five psychological tricks that the mind plays, and explaining how a great user onboarding flow takes advantage of each one. As always, if you have questions or comments, hit us …
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User Onboarding Examples You Can Steal
Growth is no longer just about acquisition. For too long, growth hackers have defined their success by how many users they can pull in, without paying close enough attention to what those users do when they arrive. A user who signs up and doesn’t return is worth nothing — but retained users are the lifeblood …
6 Customer Onboarding Process Killers To Avoid
When we first started working in this space a couple of years back, we didn’t have the faintest idea what separated a good customer onboarding process from a bad one. We learned, and we learned fast. And now, we make sure that customer onboarding processes are front and center for the SaaS customers we work …
jQuery Website Tours: When Are They A Good Idea?
Ah, jQuery. The faciliator of billions of website interactions every day, this little Javascript library has grown over the past decade to power 65% of the world’s websites, allowing neat animations, seamless events and the development of thousands of handy plugins. Including, of course, many jQuery website tours, which are many developers’ first port of …
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4 In-App Auto Messages You Should Be Using But Probably Aren’t
Whether you’re trying to increase retention, improve onboarding or decrease churn, in-app messaging has become a standard for most SaaS businesses. It’s not difficult to see why — highly-targeted, behaviour-driven messaging was the holy grail of customer service teams for decades and the advent of solutions such as Intercom and Customer.io has changed the way modern businesses communicate. Here's …
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4 Quick Wins To Help Nail The First Run Experience
User onboarding is often seen as a PROJECT. You know, the type of project that you write a plan for, discuss extensively, define a strategy, discuss extensively, execute, and then discuss extensively. And that’s OK – if improving the first run experience isn’t critical to your business. But I’d argue that for most SaaS businesses, …
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How to Quantify the Impact of User Onboarding on Churn and LTV
An interesting question was posed to us on Quora this week – what’s the impact of user onboarding on the total lifetime value of a customer? We brainstormed a bit internally, and came up with the answer below – essentially, it’s a hard thing to work out but it is possible if you make some …
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Website Guided Tours: Nine Scientific Tips For Success
Website guided tours are a popular way to ensure the success of new users during the most vital period of app usage – the first few minutes. We’ve helped to create thousands of guides for our customers, but we’ve never taken a look at some of the science behind what makes a great tour, until …
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The Nickelled Guide To User Onboarding Metrics That Matter
It’s common for companies and marketers to think of user onboarding as an afterthought – something that needs to be added on after the product has been designed and is ready to go. Unfortunately, this means that nowhere near enough of us put thought into what results we want from user onboarding — and how …
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10 Brilliant Ways To Explain User Onboarding
People say the darndest things about user onboarding. Why? Because everyone wraps their heads differently around user onboarding. You see, onboarding is everyone’s job. Or at least it works best when people from multiple teams put their heads together. Everything from micro-copy to design to distribution can and does make a direct impact on the …
How We Know User Onboarding Is Really About The First Session
What happens during those first few minutes that a user tries your platform for the first time? Despite the incredible value of asking (and answering) that question, it’s one that many product people don’t think about enough. I was recently around a very interesting continuum of product people – first at the MindTheProduct conference (nerdfest for product …
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