By Nandini Jammi
On 2015-10-07
What happens during those first few minutes that a user tries your platform for the first time? Despite the incredible value of asking (and answering) that question, it’s one that many product people don’t think about enough. I was recently...
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By Nicholas Holmes
On 2016-09-14
Whether you’re trying to increase retention, improve onboarding or decrease churn, in-app messaging has become a standard for most SaaS businesses. It’s not difficult to see why — highly-targeted, behaviour-driven messaging was the holy grail of customer service teams for...
Read More By Nandini Jammi
On 2015-10-21
People say the darndest things about user onboarding. Why? Because everyone wraps their heads differently around user onboarding. You see, onboarding is everyone’s job. Or at least it works best when people from multiple teams put their heads together. Everything...
Read More By Nicholas Holmes
On 2016-08-17
It’s common for companies and marketers to think of user onboarding as an afterthought - something that needs to be added on after the product has been designed and is ready to go. Unfortunately, this means that nowhere near enough...
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By Nicholas Holmes
On 2018-08-20
Here at Nickelled, we spend a LOT of time talking to customers and potential customers about onboarding. A question we always ask up front is 'how will you measure success?'. And the number of SaaS companies who can't answer this...
Read More By Nicholas Holmes
On 2016-08-25
Website guided tours are a popular way to ensure the success of new users during the most vital period of app usage - the first few minutes. We’ve helped to create thousands of guides for our customers, but we’ve never...
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By Nicholas Holmes
On 2016-10-26
Growth is no longer just about acquisition. For too long, growth hackers have defined their success by how many users they can pull in, without paying close enough attention to what those users do when they arrive. A user who...
Read More By Nicholas Holmes
On 2016-09-08
User onboarding is often seen as a PROJECT. You know, the type of project that you write a plan for, discuss extensively, define a strategy, discuss extensively, execute, and then discuss extensively. And that’s OK - if improving the first...
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