By David Batey
Interactive guides show people how to use a website or feature. They're often in the form of a widget which is overlayed on top of the user interface. The guide allows the author to explain how things work as well as add context around why the user should care. The user is in control of the guide so they can move through it at their own pace and requires a level of engagement which isn't seen in video.
Interactive website guides have many benefits and different users will have different goals. Gumtree, eBay and Google probably find it a scalable way to offer great customer service; Facebook and LinkedIn use guides to educate their user bases about new features increasing adoption and Optimizely use guides to onboard new users as part of a wizard when signing up. They're also the best way to show a person around a website or online application. If you'd like to discuss the benefits you can get in touch with someone from the Nickelled team via email.
Sure thing: an interactive guide