By David Batey
When a person is going through a Nickelled guide, they can close the guide at any time by clicking on the x in the top right hand corner. At this point we redirect them back to your site.
However, we were uncertain at Nickelled about the intended behaviour of people clicking the x – what expectations did they have? Is the person leaving because the guide wasn't helping them? Or because the guide has already shown them how to fix their problem? What happens if the user wants to resume the guide? Are people exiting by accident?
We've just launched a new version of the guides which now prompts people for more information when exiting the guide: we collect information about whether people solved their problem. They can also resume the guide if they didn't really want to leave.
These new changes give people more control whilst helping us provide key information on how useful a guide is to our clients.
We're still crunching the numbers on the impact of the change but early signs are good.
If you'd like to play about with it yourself check out: Nickelled example guide