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By Fraser Deans

On 2017-10-25

Introducing Nickelled 2: our biggest update ever

We’re very excited to announce a huge update to Nickelled; so big that we’re even calling it Nickelled 2. 😀 Nickelled 2 is our biggest update ever. Why redesign? We launched the original Nickelled over 3 years ago, way back...

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By Nicholas Holmes

On 2017-03-15

How minimalism saved our SaaS company

Here’s a question. Can too many customers ever be a bad thing? Two years ago our business ran into in trouble — but it wasn’t the kind of trouble we’d always expected when we founded a SaaS company. We weren’t...

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By Nicholas Holmes

On 2016-11-03

How We Won In Paid Search By Focusing On Landing Page Quality

This week I was talking to another business about the difficulties that they were having with Google AdWords. They had spent over $3000 in one two-month campaign and had received extraordinarily poor results. Their experiences got me thinking about our...

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By Nicholas Holmes

On 2016-10-26

User Onboarding Examples You Can Steal

Growth is no longer just about acquisition. For too long, growth hackers have defined their success by how many users they can pull in, without paying close enough attention to what those users do when they arrive. A user who...

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By Nicholas Holmes

On 2016-10-06

Why Your Startup Shouldn't Care About NPS Benchmarks

NPS is hot. 🔥🔥🔥 If you haven't been asked to rate your favorite SaaS businesses recently, chances are you will be before too long — we've been asked about ten times in the past week, courtesy of NPS measurement startups...

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By Nicholas Holmes

On 2016-09-28

Is Your Trial To Paid Conversion Rate Too Low?

Picture a supermarket. It might look a bit like this: Now, imagine the streams of people that enter that supermarket every day. Imagine the hustle and bustle of the aisles, the cash registers ringing, the customers streaming out pushing carts...

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By Nicholas Holmes

On 2016-09-22

6 Customer Onboarding Process Killers To Avoid

When we first started working in this space a couple of years back, we didn’t have the faintest idea what separated a good customer onboarding process from a bad one. We learned, and we learned fast. And now, we make...

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By Nicholas Holmes

On 2016-09-16

jQuery Website Tours: When Are They A Good Idea?

Ah, jQuery. The faciliator of billions of website interactions every day, this little Javascript library has grown over the past decade to power 65% of the world’s websites, allowing neat animations, seamless events and the development of thousands of handy...

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By Nicholas Holmes

On 2016-09-14

4 In-App Auto Messages You Should Be Using But Probably Aren't

Whether you’re trying to increase retention, improve onboarding or decrease churn, in-app messaging has become a standard for most SaaS businesses. It’s not difficult to see why — highly-targeted, behaviour-driven messaging was the holy grail of customer service teams for...

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By Nicholas Holmes

On 2016-09-08

4 Quick Wins To Help Nail The First Run Experience

User onboarding is often seen as a PROJECT. You know, the type of project that you write a plan for, discuss extensively, define a strategy, discuss extensively, execute, and then discuss extensively. And that’s OK - if improving the first...

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By Nicholas Holmes

On 2016-08-30

How We Built Our Analytics Stack For Customer Success

For any modern SaaS business, analytics play a critical part in the day-to-day operations of the company. With few offline operations, every decision - across strategy, sales, marketing and product - will likely be informed by the analytics data being...

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By Nicholas Holmes

On 2016-08-25

Website Guided Tours: Nine Scientific Tips For Success

Website guided tours are a popular way to ensure the success of new users during the most vital period of app usage - the first few minutes. We’ve helped to create thousands of guides for our customers, but we’ve never...

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