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By Nicholas Holmes

On 2016-08-30

How We Built Our Analytics Stack For Customer Success

For any modern SaaS business, analytics play a critical part in the day-to-day operations of the company. With few offline operations, every decision - across strategy, sales, marketing and product - will likely be informed by the analytics data being...

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By Nicholas Holmes

On 2016-08-25

Website Guided Tours: Nine Scientific Tips For Success

Website guided tours are a popular way to ensure the success of new users during the most vital period of app usage - the first few minutes. We’ve helped to create thousands of guides for our customers, but we’ve never...

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By Nicholas Holmes

On 2016-08-17

The Nickelled Guide To User Onboarding Metrics That Matter

It’s common for companies and marketers to think of user onboarding as an afterthought - something that needs to be added on after the product has been designed and is ready to go. Unfortunately, this means that nowhere near enough...

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By Fraser Deans

On 2016-01-14

Product Knowledge Training 101 for SaaS Companies

Let's make a wager. I bet you $5000 that within 2 minutes, I could make one of your product managers, customer success agents or sales reps speechless with a simple customer query. No? Don’t like those odds? Well it turns...

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By Nandini Jammi

On 2015-10-21

10 Brilliant Ways To Explain User Onboarding

People say the darndest things about user onboarding. Why? Because everyone wraps their heads differently around user onboarding. You see, onboarding is everyone’s job. Or at least it works best when people from multiple teams put their heads together. Everything...

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By Nandini Jammi

On 2015-10-07

How We Know User Onboarding Is Really About The First Session

What happens during those first few minutes that a user tries your platform for the first time? Despite the incredible value of asking (and answering) that question, it’s one that many product people don’t think about enough. I was recently...

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By Nandini Jammi

On 2015-08-24

People With Poor Memory Are Actually More Creative!

When I was in college, I had one course left to graduate - Intro to Finance. It was horrible in every way. How could there be that much to say about money? After awhile the crazy jargon and lessons started...

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By Nandini Jammi

On 2015-08-05

All Users Have ADD - Here’s What You Can Do About It

The coffee has worn off. Your users are panicked, overworked and somewhat terrorized by their workload. They just want to get their job done. Your primary enemy? Peak distraction. Your challenge? To get this manic, attention poor user to feel...

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By David Batey

On 2015-07-10

The common traits of great digital marketplace experiences

Digital marketplaces are emerging quickly to provide any number of essential (or not so essential) services between usually large numbers of vendors and suppliers. In the UK for instance we see Just Eat and Hungry House taking food orders from...

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