SaaS Business
How & Why To Boost Your User Adoption Rate
Are you wondering how to boost your product adoption rate and scale your SaaS business? Developing new features and functionalities is only part of the work. What comes next can make or break the adoption rate – improving your product goes hand in hand with feature announcement and user onboarding. This week, we’ll explore the …
Product Launch Planning: Complete Guide + Template
Planning a product launch and wondering where to start? As a SaaS company ourselves, we know all about the pressures and challenges of releasing new products. As we continue to release new versions of our product, we’ve found the key to success is comprehensive launch planning, also known as your “go-to-market strategy”. So, in this …
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Collecting & Analyzing User Feedback: A Complete Guide
No matter what your business is, the key to success is actively listening to the people who use your product. Getting honest user feedback is the best way to see how well your product meets their needs. That’s why at Nickelled we include customer satisfaction surveys at the end of each of our onboarding guides! …
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5 Keys To A Successful SaaS Product Release
New product releases are a fact of life in SaaS companies. As a SaaS company ourselves, we know the pain – we’re constantly developing new features and making improvements, whether big or small, to help improve our user experience and our product-market fit. Getting SaaS product releases right is essential for driving adoption, something we …
Finding the Best SaaS Sales Model for Your Business
If you’re starting out in SaaS you’ve probably read a lot about SaaS sales models. What type of sales should you target? Do you need an in-house sales team? Are you selling business to business or targeting individual users? For the sake of simplicity, we’d encourage you to think about the three standard models of …
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8 Sample Product Updates For Your App
When launching a new feature at any scale, a lot of development work has gone into it before it reaches the market. That’s why it’s so important to get your product updates right. Features are only as valuable as your users’ ability to find and understand them, and at Nickelled, we know product updates can …
How to Increase Feature Adoption in 7 Steps
Your team has created an incredible new feature, but is struggling to get people to use it. You know that users will appreciate the new feature once they figure out how it works, but they simply can’t get over the learning curve. Sounds familiar? This could mean that you need to step up your feature …
8 Ideas on SaaS Pricing Optimization, From The Experts
Pricing is often the last thing that a SaaS developer will decide on. While focusing on making your product as good as it can be, price can feel like a secondary consideration. But, of all the decisions you’ll make as a SaaS developer, the single most impactful might be finding the optimal price point – …
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Five Examples of a Classic ‘Wow’ Moment in SaaS
Successful SaaS companies consistently lead consumers to a ‘wow’ moment – and in this week’s blog post, we decided to take a look at some of the best examples. Before taking a look at specific examples, let’s briefly consider the why and how behind using a “wow” moment to more effectively attract and retain clientele …
Our Cut & Paste Release Note Template for SaaS (And How We Use It)
Here at Nickelled, we’ve written our fair share of product updates for our users – we’ve been in business since 2014, and we ship new product features (small and large!) weekly, if not daily – so we’ve come to rely on a release note template to help us communicate the latest and greatest enhancements. There’s …
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Five Ways SaaS Companies Can Use Nickelled Launchers to Improve Activation and Reduce Churn
Since we introduced Nickelled Launchers earlier this year, we’ve seen our clients use them in ever-more creative ways, including a few which have surprised us. The easy, no-code approach we’ve taken with Launchers means that running quick experiments to improve activation is a cinch – and so in this article, we wanted to take a …
Customer Testimonials for SaaS: The Nickelled Guide
Successful SaaS businesses know that the most effective marketing does not come from a sales representative, but from customers that are pleased and satisfied with a product, in the form of customer testimonials. According to research by Broadly, posting positive reviews can lead to customers spending 31% more. Testimonials are powerful because they are viewed …
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SaaS Pricing Models: The Rundown
A rundown of the top SaaS pricing models, and how to choose the right one for your SaaS business.
5 SaaS Onboarding Best Practices For Customer Satisfaction
A great onboarding experience increases the chances of users staying with your app in the long-term. It also makes it easy to retain the customers and to generate more revenue from them.
Annual Recurring Revenue (ARR) – the SaaS Business Primer
Annual recurring revenue (ARR) is metric ONE for SaaS businesses. So what is it? We take a look at the rules of ARR, how to calculate, and how it relates to MRR.
SaaS Onboarding Metrics 101: Everything you need to know
Here at Nickelled, we spend a LOT of time talking to customers and potential customers about onboarding. A question we always ask up front is 'how will you measure success?'. And the number of SaaS companies who can't answer this simple question would blow you away. If you're thinking about a strategy to welcome, activate …
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Black Friday Discounts For SaaS Were A Terrible Idea. Here’s Why.
Something shocked me about Black Friday this year. This time it wasn’t just the usual shock, in which ordinarily civilized citizens behave inexplicably to save a few dollars, leaving me to question the fundamentals of our society (although they did and it does). What shocked me this year was something I’ve never seen before — a …
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How minimalism saved our SaaS company
Here’s a question. Can too many customers ever be a bad thing? Two years ago our business ran into in trouble — but it wasn’t the kind of trouble we’d always expected when we founded a SaaS company. We weren’t running out of cash, struggling to hire, or dealing with a high churn rate. We …
How We Won In Paid Search By Focusing On Landing Page Quality
This week I was talking to another business about the difficulties that they were having with Google AdWords. They had spent over $3000 in one two-month campaign and had received extraordinarily poor results. Their experiences got me thinking about our own efforts on paid search which have been pretty successful in a surprisingly short space …
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Is Your Trial To Paid Conversion Rate Too Low?
Picture a supermarket. It might look a bit like this: Now, imagine the streams of people that enter that supermarket every day. Imagine the hustle and bustle of the aisles, the cash registers ringing, the customers streaming out pushing carts fully-laden with bags. Now, imagine only one in ten of those customers leaving had bought …
How to Create a Marketing Automation Flow with Twitter Leads and Drip
In this week’s (traditional) Friday off topic blog post, I wanted to share how we created a powerful, completely automated lead generation solution using Twitter lead generation ads and a Drip email campaign. 'Leads on Twitter' ads have worked fairly well for us in the past, producing leads at a cost of between £5 and £10. If …
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Best Practices: GDN Display Advertising for SaaS Lead Generation
One of the toughest parts of a CMO’s job is building the upper funnel effectively – not every SaaS business has the budget for TV ads or billboards. One underused tool for driving SaaS lead generation is display advertising (in this piece, we’ll use display advertising and the Google Display Network or GDN interchangeably, although …
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GleanIn use Nickelled to build an online demo
GleanIn provides social media solutions to help its clients run more successful exhibitions and events. A key to the success of its GleanIn Monitor product is the ease with which it enables the speakers and registrants at events to help s organisers drive more attendees. To do this it has a simple easy to use platform that was …
5 advantages of using 3rd-party software
All digital businesses sooner or later face an inevitable question: "do we build feature X into our product or should we pay for company Y to handle it for us?" We've come across the question a couple times when pitching Nickelled. The conversation often goes something like this: Nickelled: "So what do you think of …