What separates a happy customer from a churned one? How can you make sure that your company’s prospects succeed and convert, rather than giving up and moving on?
We'll examine how good onboarding helps businesses move visitors, prospects and clients towards success - and how getting it right has played a pivotal role in the winning strategies of Silicon Valley titans such as Twitter, Facebook and LinkedIn.
What do companies need to do to ensure that every user has a great experience, every time?
Using a handy checklist covering the organisational and technological requirements for better onboarding, we'll work out how any company can build an infrastructure that drives the success of new customers - increasing happiness, increasing conversion rates, and decreasing churn.
How should modern web businesses inspire their customers to succeed, and remove the practical steps that are standing in the way of them doing so?
Using a host of tactics inspired by design and psychology, we'll design and implement better onboarding flows that simultaneously nudge customers down the right path and dramatically reduce the time that it takes them to reach success.