Simple. Actionable. Authoritative.User Onboarding:The Busy Founder's Guide

Understanding the importance of user onboarding

What separates a happy customer from a churned one? How can you make sure that your company’s prospects succeed and convert, rather than giving up and moving on?

"User onboarding is the process of increasing the likelihood that new users become successful when adopting your product," says Samuel Hulick. We've spent five years studying this phenomenon, and now we're compiling everything we've learned in this easy-to-use guide on how do do things better.

We'll examine how good onboarding helps businesses move visitors, prospects and clients towards success - and how getting it right has played a pivotal role in the winning strategies of Silicon Valley titans such as Twitter, Facebook and LinkedIn.

How to lay the foundations for user onboarding success

What best practices do companies need to ensure that every user has a great onboarding experience, every time?

Using a handy checklist covering the organisational and technological requirements for better onboarding, we'll work out how any company can build an infrastructure that drives the success of new customers - increasing happiness, increasing conversion rates, and decreasing churn.

Plus, get our user onboarding teardowns, examples and best practice guides for ensuring that you're offering the best experience possible for all of your users.

Practical ways to help customers succeed

How should modern web businesses inspire their customers to succeed, and remove the practical steps that are standing in the way of them doing so?

Using a host of best practices inspired by UX design and psychology, we'll design and implement better user onboarding flows that simultaneously nudge customers down the right path and dramatically reduce the time that it takes them to reach success.