This calculator does a simplistic calculation for the cost of a lead – essentially summing your marketing costs and dividing them by the number of leads.
This calculator can be used for both! However, you may also wish to check out our Customer Acquisition Cost Calculator for a more comprehensive calculation of CAC.
Importantly, we're treating 'lead' and 'customer' interchangeably here, although they may not be. For marketing and sales purposes, a lead is more of an opportunity (i.e. not closed). The metric calculation, however, is essentially the same – marketing expenses, divided by the result (number of leads).
Cost per lead doesn't take long to master, but the following link may help: