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The Mega SaaS Metrics Calculator

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Select your metric:

MRR ARR User Churn Rate Revenue Churn Rate Customer Lifetime Value Revenue Per Account Cost Per Lead LTV : CAC Ratio CAC Payback Growth Ceiling Magic Number Quick Ratio

Cost Per Lead

Your cost per lead (CPL) measures your total outlay to acquire a single lead or customer, comprised of direct and indirect acquisition costs. This number is used to help calculate the cost of scaling your business, in conjuction with the LTV:CAC Ratio.

Include all publisher spend across platforms like Google, Facebook, etc
Include all non-publisher spend: agency CRM, social media management, mailing list software, etc etc
Include fully loaded cost

Your Cost per lead, comprised of sales and marketing expenses, is:

$

For more information, check out our full Customer Acquisition Cost Calculator

What's this showing?

This calculator does a simplistic calculation for the cost of a lead – essentially summing your marketing costs and dividing them by the number of leads.

Cost per lead or customer acquisition cost?

This calculator can be used for both! However, you may also wish to check out our Customer Acquisition Cost Calculator for a more comprehensive calculation of CAC.

Importantly, we're treating 'lead' and 'customer' interchangeably here, although they may not be. For marketing and sales purposes, a lead is more of an opportunity (i.e. not closed). The metric calculation, however, is essentially the same – marketing expenses, divided by the result (number of leads).

Where can I read more?

Cost per lead doesn't take long to master, but the following link may help:

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