Most SaaS business will eventually hit a growth ceiling - a deadly phase in the company lifecycle where the number of customers churned is equal to the number added.
Your business will hit its growth wall in
At the growth wall, growth will slow dramatically, as you’ll have reached 75% of possible growth at your current growth and churn rates.
Your business will hit its growth ceiling in which is 16 months from today.
At the growth ceiling, you won’t be able to grow any more.
Your business won’t grow past 500 customers and 1000000 in recurring revenue.
(At your current growth and churn rates.)
Increasing your growth ceiling can be done in one of the following ways -- or, more often, a combination of all three.
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