Matt Olsen
Consultant, Spectrum Pensions
SaaS businesses are like leaky buckets.
You’re pulling in new trial customers at the top of the bucket but many are flowing out the bottom. This is called churn. High churn kills SaaS companies. When the water is gone, so is your business.
Plug your leaky bucket by improving your user onboarding to activate EVERY user and stop customers slipping away.
Your failed attempts to communicate and engage with your inactive users is distracting and frustrating your team. What strategies have you tried?
Choose your poison…
An hour-long onboarding session with each customer (plus follow-ups) isn’t scalable – unless you’re avoiding your family.
Persuading your dev team to make website changes when they’ve got a customer-focused feature list as long as their arm to build is impossible!
Videos and how-to documents take days to create and hours to update every time your website changes. Do you have the time?
Trial users who complete key activation events will become paying customers. The best kind of user.
Make it crystal clear how to complete your key activation events.
Your onboarding flow should lead users to complete these key activation events. Boosting engagement and onboarding every user.
There are three reasons why you should start your free Nickelled trial now:
Just point and click. Create your first guide in 2-minutes (no coding required and no changes to your website - for real).
Use email, Salesforce, LiveChat, Intercom and your FAQs to deliver guides to 1 customer or 1 million.
Sophisticated analytics show how your new onboarding process is working for you and your customers.
Matt Olsen
Consultant, Spectrum Pensions
Luke Todd
Customer Operations Consultant, Gumtree
Jesper Weltström
CEO, Klubmodul
Gumtree replaced FAQ screenshots with Nickelled guides. The result? Their guides now handle nearly 1 out of 3 support requests.
“Now when a customer really needs our personal support, we have the time and bandwidth to help them.”Learn more →