The Nickelled Blog

If you want to build a long-term SaaS customer engagement strategy, then you must embrace this reality: Customer engagement is the new marketing. Instead of channeling most of your resources into gaining new customers, focus on motivating existing ones.  Effective customer engagement converts satisfied users into brand advocates. Think of it as word-of-mouth marketing, but in this 21st-century …

Here at Nickelled, we’ve written our fair share of product updates for our users – we’ve been in business since 2014, and we ship new product features (small and large!) weekly, if not daily – so we’ve come to rely on a release note template to help us communicate the latest and greatest enhancements. There’s …

Since we introduced Nickelled Launchers earlier this year, we’ve seen our clients use them in ever-more creative ways, including a few which have surprised us. The easy, no-code approach we’ve taken with Launchers means that running quick experiments to improve activation is a cinch – and so in this article, we wanted to take a …

This month, we launched new guided tours which are fully compatible with Salesforce, bringing Nickelled’s simple, easy-to-use guided tours into the world’s most popular CRM software for the first time.  Ever since the Winter 20 release of Salesforce Lightning, we’ve fielded a lot of questions from clients and potential clients who’ve been looking for Salesforce …

As of this week, guides created with Nickelled will look better than ever, as we’re rolling out a new design language fit for the new decade. This update, six months in the works (slowed, regrettably, by the pandemic), introduces a bold new look for Nickelled guides and is designed to make your guide design more …

This month, we launched Nickelled for Salesforce, a custom widget and guide solution to help you train your users on Salesforce the right way. This Salesforce implementation guide is designed to be used in conjunction with our software, but it will work with any training software. Find out more about Nickelled for Salesforce here. Salesforce …

Getting instructions into the hands of your users at the right time is one of the trickiest parts of a successful training deployment. Whether it’s well-timed emails, brown-bag lunch sessions or classroom training sessions delivered every Thursday, picking a training environment that works has kept many a training lead up at night. But what if …

Successful SaaS businesses know that the most effective marketing does not come from a sales representative, but from customers that are pleased and satisfied with a product, in the form of customer testimonials. According to research by Broadly, posting positive reviews can lead to customers spending 31% more.  Testimonials are powerful because they are viewed …